Clarens Brewery Clarens, Eastern Free State, South Africa
Situated on the foothills of the Maloti Mountains in South Africa you will find the small, picturesque village of Clarens, a popular tourist destination famed for adventure and art; nicknamed the “Jewel of the Eastern Free State”. If you were to venture into this quaint little village, you will find one of South Africa’s first brew-pubs, cideries and distilleries. Clarens Brewery, regarded as a pioneer of the micro-brewing industry in South Africa, is famed for its craft beer, ciders, flavoured liqueurs, distillate, whiskey, apple brandy and its passion for transforming regular, commercial beer and cider drinkers into craft beer and cider connoisseurs.
It should come as no surprise then that Clarens Brewery would choose Sumi Creative Co to design the branding of their flagship products. “Dubbel Trappist Ale” and “Tripel Trappist Ale” were added as a limited release craft beer to a fine and ever-evolving collection. Graphic design studio, Sumi Creative Co was briefed to come up with a design reflecting the superior class of the product. Only the highest quality paper and gunmetal foils were chosen while the logo’s poplar tree, so typical of Clarens, paid homage to the historic village where the brewery is located.
The synergy between village, brewery and graphic designer does not end here. The longstanding relationship between Sumi Creative Co and Clarens Brewery is also built on a shared respect for history and tradition. A great variety of teeth, claw and bone fossils indicate that prehistoric dinosaurs roamed the land around Clarens even before the first human inhabitants did. The Khoisan or Bushmen people left their own legacy of a bygone era by way of rock art which is still preserved in Clarens today. A fascination with the ancient symbol-based writing and art forms of hieroglyphs, rock art, petroglyphs and pictographs led artist SUMI, head designer at Sumi Creative Co, to develop her unique brand of modern rock art in SUMIGLYPHS. Equally, when brewer Stephan Meyer built Clarens Brewery he decided to use reclaimed containers from the dairy and chemical industries, thereby honouring the ingenuity and workmanship of people who have gone before. The love, passion and high regard that Clarens Brewery has for unique craft beer and cider as well as for its beautiful village with a rich history of over 100 years were united through the creative energy of Sumi Creative Co.