Karoo Schnapps From The Klein Karoo / by SUMI CREATIVE | CO

Oudtshoorn, Klein Karoo, Western Cape, South Africa

If a craft distiller has a white bull terrier on their logo, you should know better than expect anything mundane or colourless from them. Known for its “witblits” (white lightning), muscadel, port, homemade liqueurs and pot still brandy, Grundheim Craft Distillers has recently added Karoo Schnapps in apple and pear flavours to its unique award-winning collection.

This family-owned distillery with its proud history spanning six generations since 1858 has become a landmark on the popular Cape Route 62, also known as the Mountain Route, which meanders through better known and lesser known towns and villages like Calitzdorp, Ladismith, Amalienstein, Zoar, Bonnievale, Robertson, McGregor, Worcester, Rawsonville, Ceres, Wolseley, Tulbagh, Wellington, Paarl, Misgund, Louterwater, Krakeel, Joubertina and Kareedouw. Located about 14km outside of Oudtshoorn on your way to Calitzdorp, you will come across Grundheim Craft Distillers, home to Karoo Schnapps.

Famous for its fermentation process in open tanks, Grundheim distils its range of wines and spirits in the traditional way. The meticulous attention the Grundling family gives to crafting its products flows seamlessly into the personal attention they give to the bottling and labelling thereof. Sumi Creative Co was commissioned to design the labelling of the bottles for their newly released Karoo Schnapps. Adding to the clean yet classical look, the unique design is silkscreened directly onto the bottles with a special permanent UV resistant ink making paper labels redundant.

Having its proud roots in the Klein Karoo, a fascinating and diverse region in the Western Cape of South Africa, it seemed apt to reflect the name of the area of origin on the bottle hence the reflective “KAROO”: red foil for the apple flavour and green foil for the pear flavour. The unpretentious design of fruit bearing branches makes this beautiful glass bottle a chic yet practical container for years to come.

Sumi Creative Co consistently strives to reflect the individuality of each client by creating timeless designs that bring visual delight while, at the same time, offering a sensual experience when curious fingers lightly trace the lines of the final product. Over the years Sumi Creative Co has become known for uniquely blending the tactile and visual elements of graphic design. Borne of a keen creative sense the Karoo Schnapps clear glass bottle with silkscreened design invites both a visual and tactile experience. When a distinguished craft distiller produces an exclusive artisan product, an exclusive artisan container is required.