When Sumi Gous met owners Denis & Julia Gaiduk, there was an instant connection as they all shared an authentic passion for design, architecture and art, with attention to detail the key ingredient. The brief for the Quoin Rock wine range, also known as the “Heart Range”, was to design a strong minimalistic brand that exemplifies the essence of winemaking. A strong cut into the vine reveals its heart, the ultimate proof of quality, just like the subtle rings on the label. The birth of a perfect wine needs a perfect metaphor, represented by the harmoniously balanced and iconic Quoin Rock logo in the centre of the rings. The metal rings and muselets are unique and a first for South Africa - an innovative design detail produced by the collaborative forces of Sumi Creative Co and Apholos Brand Identity from Argentina.All the labels have been printed locally by MCC Labels, Paarl.
All images by Bakkes Images.